We fix what slows the business down.
Barter helps growing companies identify the gaps in process, systems, customers, operations, and decision-making, then brings the right expertise to fix them.
Photo: Lasse Fuss / CC BY-SA 3.0
"Profit is not a strategy. It is a byproduct of success."
Barter Operating Principle
The Mid-Market Gap
Growing companies usually know something is off. They do not always know where to start.
Sales, operations, customers, people, and systems are connected. A revenue problem may come from weak follow-up. A customer problem may come from process gaps. An operations problem may come from unclear ownership or outdated tools.
Barter looks across the business, finds the real constraint, and helps fix what matters first.
Where We Work
Most business problems do not stay in one department.
That is why Barter looks across the company before deciding what needs to change.
Customer & Growth
Fix weak follow-up, unclear positioning, missed demand, retention issues, and customer experience gaps.
Operations & Process
Remove bottlenecks, unclear ownership, manual work, handoff issues, and process gaps that slow the team down.
Strategy & Decisions
Clarify priorities, improve decision-making, and focus leadership on the work that matters most.
Technology & Systems
Improve the tools, data, workflows, and automation behind how the business actually operates.
Selected Work
Work should lead to visible improvement.
The result may be a clearer process, stronger customer experience, better systems, sharper positioning, or a business that is easier to operate.
Groundworks
The Issue
Founders frequently build products before validating if a market need exists, wasting capital on unproven assumptions.
What Changed
An evaluation platform that scores business ideas across six dimensions of viability and execution risk.
The Result
Founders receive a consistent baseline for refining an idea before committing to a build.
Operations & Process Work
The Issue
Broken workflows, unclear accountability, and disconnected systems slow the business down.
What Changed
We map the current state, identify the cause, and put the right process, ownership, or system in place.
The Result
The work moves faster, decisions get made, and the team knows what to focus on.
Our Thinking
Ideas for building a better business.
Perspectives on customers, operations, decisions, growth, technology, and the future of work.
Disruptive Innovation: AI
How leaders can recognize a disruptive shift, evaluate the business implications, and respond with discipline.
Activity vs. Productivity in Operations
Why removing friction and focusing effort matters more than simply keeping people busy.
AI Should Augment the People Doing the Work
Why better systems should strengthen judgment, improve decisions, and help capable teams do their best work.
Meet the team
Operators who bring the right expertise together to fix what matters.
Delanio Florez, MBA
CEO & Principal
Maliha Khan
Co-Founder & Partner
Catherine Oliveira, MBA
Co-Founder & Partner
Mychal Shaw
Co-Founder & Partner
Community & Affiliations
